
Howdy! I’m Rob Chastain.
I am a multidisciplinary problem solver with a design, marketing, and business development background. I am passionate about building innovative strategies to elevate brands that connect with a target audience. I’m comfortable in fast-paced environments and enjoy staying nimble and adaptive. Ultimately - I am self-motivated with a love of collaboration and creative thinking.
See a collection of my recent work below. - Thx Rob
LOGO DESIGN
In 2022, I had the unique opportunity to work directly with Roger Penske on refreshing the visual identity across all INDYCAR entities. This collaboration was instrumental in elevating the brand’s presence and aligning it with the vision of the Penske team. I led the redesign of the marks ensuring they captured both the legacy of INDYCAR and its forward-thinking, high-performance atmosphere. The biggest challenge was building new refreshed brands to appeal to both diehard fans and new audiences. The refreshed identities helped solidify INDYCAR’s position as a premier motorsport leagues and reinforced its commitment to innovation, excellence, and the thrill of racing.
PENSKE ENTERTAINMENT CREATIVE CAMPAIGNS
As Art Director of INDYCAR, I played a pivotal role in transitioning the creative direction of INDYCAR’s brands from agency-led (pre-2021) campaigns to fully in-house production. By building a talented internal creative team and fostering a collaborative environment, I was able to streamline INDYCAR’s processes, giving us more control over each brand’s visual identity. This shift brought greater consistency and innovation to our campaigns and allowed us to produce high-impact, branded content that resonated more deeply with fans, sponsors, and partners. Over the years, I have helped elevate INDYCAR’s creative presence across digital, print, and experiential platforms, making our brand voice more dynamic and cohesive than ever before.
NTT INDYCAR SERIES CREATIVE CAMPAIGNS
We race toward excellence, constantly pushing our limits in a hyper-competitive global arena. We live for the grit and the grind and the good times - rising to the challenge and testing the limits of what we can achieve with a smile on our face. Our fans are the foundation of our sport; part of the ride and the fuel for the journey we’re on. Whether it’s city streets, high-speed ovals, or road courses, we’re the ultimate racing challenge. It’s passion, excitement, competition and so much more. We’re racing – real and raw and fun – always sprinting towards the next finish line..
INDY NXT By Firestone CREATIVE CAMPAIGNS
We are motorsports without boundaries. Where the potential of driver and machine are put to the test every time the green flag waves. Here, barriers are broken. And you, the fan, are watching the future of open-wheel racing unfold. But you aren’t just watching from the stands – you’re fully immersed with all your senses, right there with your favorite driver, not missing a single thrilling moment. Because this isn’t yesterday’s racing.... It’s INDY NXT.
INDYCAR STYLE GUIDE
Rules Rules Rules.
As part of my role at INDYCAR, I created and maintained the sanctioning body’s Style Guide. From partners to promoters to teams, the target was to build a structure that provided constancy across any use of INDYCAR’s intellectual property. This guide delivers the foundations from logo usage, typography, brand colors, print/digital assets, terminology, and correct verbiage usage in copy. By establishing these guidelines, I helped streamline the creative process, ensuring that INDYCAR’s brand identity remained cohesive, premium, and aligned with the league’s framework across all platforms and materials.
Files are available upon request.