Team USA Social Truck

Creative Development, Fabrication & Installation

Overview:

In 2017 the United States Olympic Committee teamed up with Wasserman Media Group and Experiential Marketing Inc. to produce a mobile unit to activate a nationwide mobile campaign. I was honored with the role to create an experiential concept aimed to activate this campaign. The challenge was to produce a unit set to travel across the United States and engage Americans in a nationwide pep rally for the 2018 PyeongChang Winter Games.

Target:

It was essential for the unit to travel down the road like a box truck and have the ability to be assembled and torn down by one employee (the driver). The USOC aimed to implement this solution and allow Americans to engage with this multi-stop festival traveling across the country to build energy and excitement for the PyeongChang Winter Games. With Hershey as a main sponsor, Team USA’s focus was allowing users to:

  • Share their social memories live as they develop on-screen

  • See Team USA Athletes give speeches on a fold out stage

  • Engage with the Team USA bobsled photo booth

  • Sample Hershey products 

  • Interact with Samsung’s virtual reality booth

  • Engage with the Team USA athlete Snapchat face swap wall

  • Interact with a designated photo and GIF station

  • Allow Fans to share messages on a digital message board

Solution:

Through the truck's evolution, I delivered multiple blueprints and 3D renders to the clients as the truck evolved. I led the communication of fabrication adjustments between the team of engineers and clients' during the development. Collaborating with PixelFLEX led solutions, I assisted Team USA to accomplish their main goal of allowing fans to organically share their excitement for Team USA on a screen that was lifted by hydraulics out of the top of the unit. I helped orchestrate and convey the available marketing space for the exterior and walls of the unit.  Finally, I was lead on the graphic installation and production of the skirt on the mobile unit. The final deliverable encompassed an immersive experience that engaged and connected fans with the clients’ goals. The Team USA Social Truck evolved into a unit with a slide out to double interior space similar to some RV campers. The truck was equipped with a separate room for a generator, electronics and full control panel for the hydraulics and sensory solutions. The Team USA Social truck is still currently in operation to promote the Tokyo 2020 XXXII Summer Olympic Games.