Lastly, I wanted to walk you through a project I will never forget.

TEAM USA SOCIAL TRUCK

Creative Development, Fabrication & Installation

Overview:

In 2017 the United States Olympic Committee teamed up with Wasserman Media Group and Experiential Marketing Inc. to produce a mobile unit to activate a nationwide mobile campaign. I was honored with the role of creating an experiential concept aimed at activating this campaign. The challenge was to produce a unit set to travel across the United States and engage Americans in a nationwide pep rally for the 2018 PyeongChang Winter Games.

Target:

It was essential for the unit to travel down the road like a box truck and have the ability to be assembled and torn down by one employee (the driver). The USOC aimed to implement this solution and allow Americans to engage with this multi-stop festival traveling across the country to build energy and excitement for the PyeongChang Winter Games. With Hershey as a main sponsor, Team USA’s focus was allowing users to:

  • Share their social memories live as they develop on-screen

  • See Team USA Athletes give speeches on a fold-out stage

  • Engage with the Team USA bobsled photo booth

  • Sample Hershey products 

  • Interact with Samsung’s virtual reality booth

  • Engage with the Team USA athlete Snapchat face swap wall

  • Interact with a designated photo and GIF station

  • Allow Fans to share messages on a digital message board

Solution:

Through the truck's evolution, I delivered multiple blueprints and 3D renders to the clients as the truck evolved. During the development, I led the communication of fabrication adjustments between the team of engineers and clients. Collaborating with PixelFLEX led solutions, I assisted Team USA in accomplishing their main goal of allowing fans to organically share their excitement for Team USA on a screen that was lifted by hydraulics out of the top of the unit. I helped orchestrate and convey the available marketing space for the exterior and walls of the unit.  Finally, I was the lead on the graphic vinyl exterior installation and production of the skirt on the mobile unit. The final deliverable encompassed an immersive experience that engaged and connected fans with the client’s goals. The Team USA Social Truck evolved into a unit with a slide-out to double interior space similar to some RV campers. The truck was equipped with a separate room for a generator, electronics, and a full control panel for the hydraulics and sensory solutions. The Team USA Social truck was reskinned to promote the Tokyo 2020 XXXII Summer Olympic Games.